By John Stittle
All businesses and likewise many different businesses are legally required to supply an annual record. through the years the aim, nature and content material of annual stories have dramatically replaced. expanding numbers of businesses are understanding that the once a year record is not only all for generating felony and accounting info. extra considerably, businesses can use their annual report back to converse company messages and to advertise influential pictures and topics to a variety of major stakeholders corresponding to shareholders, staff, bankers, clients and most people. yet how is that this to be performed successfully? This publication concentrates on making sure that the ''corporate message'' is communicated to stakeholders in a fashion that maximizes the worth of the once a year document and descriptions how this may most sensible be completed. It explains the significance not just of the quantitative (accounting) details but additionally the qualitative content material similar to the chairman's assertion, administrators' record, working and fiscal evaluation, explanatory notes and so forth. specific reputation is given to the criminal, inventory trade accounting standards in addition to to the more and more vital yet extra discretionary parts of content material resembling social, environmental and moral reporting matters. Crucially, the publication discusses the significance of digital conversation now that laws permits businesses to bring info over the web. On a pragmatic point, the publication takes the reader throughout the methods and procedures in truly coping with the guidance and creation of the record. either the sensible and theoretical elements of the ebook are positioned in context by means of suitable extracts taken from ''real-life'' annual reviews of significant organizations. through the use of those genuine examples the booklet highlights what works and what does not.
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Extra info for Annual Reports: Delivering Your Corporate Message to Stakeholders
Many countries in continental Europe have accounting regulations derived from national state accounting plans that are clearly established by statute. This means that accountants in these countries have far less autonomy in developing and implementing accounting policies. Background The European Union has been moving towards greater harmonization between countries of many aspects of company financial statements. In 1977 the European Community 4th Directive attempted to standardize the key aspects of the form and content of company accounting statements.
Companies should never produce reports that leave them open to the charge of tackiness, cheapness or pretentiousness. Some companies in the advertising world seem to believe that their professional skills in devising advertising material for clients can be automatically or instinctively transferred to their own reports. Advertising executives may be brilliant at designing television advertisements and musical jingles for client companies that wish to sell more chocolate bars or new cars, but these same skills are not always so successful when they attempt to design their own annual reports.
Companies that fail to comply with these standards must provide full details and give the reasons for any departures from compliance. In themselves, the Financial Reporting Standards do not generally have direct legal authority. However, the ASB has been legally recognized as ‘an authorizing body’ for issuing standards. Legal advice received by the Accounting Standards Board has indicated that, in most circumstances, it would be expected that companies would need to comply with the Financial Reporting Standards to ensure that their accounts presented ‘a true and fair view’.
Annual Reports: Delivering Your Corporate Message to Stakeholders by John Stittle